Fast fashion retailers forced to clarify green claims

The fashion retailers must not use ‘natural’ imagery, such as green leaves, logos, or icons in a way that suggests a product is more environmentally friendly than it actually is

The regulator has issued an open letter to the sector advising all fashion retailers to review their claims and practices.

The UK's competition regulator has secured commitments from fashion retailers Asos, Boohoo and George at Asda to use only accurate and clear green claims, as it cracks down on so-called "greenwashing" in the sector.

The three firms have agreed to change the way they display, describe and promote their green credentials, the Competition and Markets Authority (CMA) said.