Puma wants to sell into more upmarket shops to counter 'challenging' sales 

Sportswear company announced new marketing push to boost brand

Puma's shares have lagged Nike and Adidas  over the past year, dragging the company's valuation down. 

Puma expects a weak first half of the year in a challenging market, the German sportswear brand has said, but its shares rose slightly as it stuck to annual targets set in January and announced a new campaign to boost its brand.

Sportswear companies like Adidas, Nike, and Puma are having to work harder to convince cash-strapped shoppers to buy running shoes, tracksuits and hoodies.