Apple pips Samsung in global smartphone sales in 2023

iPhone accounted for 20% of the global market with close to 235m shipments last year, research shows
Apple pips Samsung in global smartphone sales in 2023

Apple benefited from aggressive offers that have enticed a shift toward premium devices

Apple's iPhone dethroned Samsung devices to become the best-selling smartphone over the course of 2023, the first time South Korea’s largest company has lost the top spot since 2010. 

The other Top 5 slots were all Chinese-owned firms. 

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