What’s next for X and Elon Musk in 2024?

Elon Musk, CEO of Tesla and SpaceX pauses during an ‘in-conversation’ event with Prime Minister Rishi Sunak in central London, at the conclusion of the second day of the AI Safety Summit on the safe use of artificial intelligence. Picture date: Thursday November 2, 2023.

Elon Musk’s tempestuous tenure at X is to continue in 2024 as the billionaire and the social media platform face ongoing issues around online safety regulation, misinformation and revenue concerns.

Since taking over Twitter – as the site was formerly known – in October 2022, Musk has faced a string of controversies, including around his treatment of staff and mass job cuts at the firm, and the site’s changing approach to moderation.