Netflix: Why is the streaming giant losing viewers, and what will it do now?

Netflix has revealed a slump in subscription numbers over the start of 2022 (Ian West/PA)

Netflix has revealed it lost subscribers for the first time in 10 years at the start of 2022, sending its shares crashing.

The streaming pioneer has stumbled in the face of increased competition from the likes of Disney, Amazon Prime and the reopening of cinemas.