Heineken to raise prices by 'courageous' amounts to offset inflation impact on profits

Heineken delayed updating its guidance for 2023 until later in the year amid the increased uncertainty about economic growth and inflation. 

Heineken has warned of the impact of inflation.

Heineken has warned it is facing the worst inflation in a decade and said consumers may cut back on beer, threatening the industry’s recovery from the pandemic.

The brewer said it will raise prices for its beer by “courageous” amounts as it seeks to offset rising raw material and energy costs and “crazy” shipping rates.  This is likely to dent demand for beer in households already strained from the rising cost of heating, food and clothing.