Red Bull founder lands bumper pay of €680m as sales grow

Red Bull GmbH, the holding company overseeing sales of the canned caffeine-spiked drink, booked net revenue of €6.3bn in 2020, 4% more than a year earlier, according to the group’s annual report.

Austrian billionaire Dietrich Mateschitz is getting a bumper pay out of €680.5m after his Red Bull energy drink empire grew unabated despite the pandemic gripping the world economy.

Red Bull GmbH, the holding company overseeing sales of the canned caffeine-spiked drink, booked net revenue of €6.3bn in 2020, 4% more than a year earlier, according to the group’s annual report.