Jameson Whiskey upbeat despite annual sales slipping

Jameson still recorded sales growth in key markets such as Ireland, the UK, Germany, Australia, Russia, and South Africa.

Despite Covid-19, Jameson still grew sales in 50 countries. File picture: Aidan Crawley/Bloomberg

Irish Distillers has said it remains confident of Jameson Irish Whiskey’s growth prospects, despite the brand suffering a 1% fall in sales in the year to the end of June.

Parent group Pernod Ricard — the second-largest spirits maker in the world, behind Diageo — reported a 77% drop in net profit for the year and took a €1bn write-down of its asset value as Covid-19 restrictions on restaurants, bars, and travel and duty free sales decimated its performance.