Strong year ahead for Irish tourism as North American visitors continue to grow revenue

Tourism Ireland aims to surpass the performance of 2019 and to grow revenue from North American visitors by 4% in 2020.

Strong year ahead for Irish tourism as North American visitors continue to grow revenue

Tourism Ireland aims to surpass the performance of 2019 and to grow revenue from North American visitors by 4% in 2020.

The marketing body has set its sights on continuing to prioritise North America as a market which offers a strong return on investment with €1.96 billion expected to be generated by 2.13 million visitors in the coming year.

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