Juul ignored evidence its electronic cigarette was hooking teens

Executives knew young people were flocking to its breakthrough e-cigarette shortly after it went on sale in 2015 with its potent nicotine blend, writes Chris Kirkham.

Juul ignored evidence its electronic cigarette was hooking teens

Executives knew young people were flocking to its breakthrough e-cigarette shortly after it went on sale in 2015 with its potent nicotine blend, writes Chris Kirkham.

The San Francisco startup that invented the groundbreaking Juul e-cigarette had a central goal during its development: captivating users with the first hit.

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