How to tell the real from fake reviews for goods online

A flood of bogus reviews on Amazon was recently uncovered by Which? magazine. John Hearne offers tips on avoiding buying shoddy goods.

Beware the fake review. A recent study from UK consumer watchdog Which? discovered a number of electronic devices for sale on Amazon.co.uk which boasted high numbers of exceptionally favourable reviews. In testing however, all were found to be seriously wanting.