Tesco launches loyalty scheme

Tesco will next week become the first major British supermarket group to offer a subscription customer loyalty scheme, the latest weapon in its fight to stem the market share gains of German-owned discounters.

Along with other leading UK grocers Sainsbury’s, Asda, which is owned by Walmart of the US, and Morrisons, Tesco has been losing share to Aldi and Lidl, who have been aggressively opening new stores.