The challenges facing the media industry and opportunities and potential of digital technologies were some of the issues discussed during a visit of a group of Japanese students to the.
The second year business students from Kyoto Sangyo University have been studying English at Griffith College Cork as part of a 14-week programme.
As part of the programme, they attended a number of different lectures with associated field trips, which included:
- An introduction to the Irish legal system and its relationship with EU law. Students visited the Law Courts in Cork and met with a practicing barrister who showed them the legal system at work
- The challenges and opportunities of exporting for a local SME and how to build brand awareness. After a lecture in GCC, students visited Ummera Food Products in Timoleague and met with the owners to hear about and discuss this topic from a local business with first-hand experience
- A lecture on mergers and acquisitions and a case study looking at the recent merger of the and . Students visited the offices and heard of the benefits of the merger and the challenges to the media industry
- They also received a lecture on Artificial Intelligence and how a new industrial revolution is taking shape and the impact on the way we will live our lives in the near future and its impact on the jobs market
Noel Daly, Deputy Head at Griffith College Cork said it is the first time the university has sent students to Ireland and is hopeful the programme can be expanded in the years ahead.
As well as the English programme, a significant emphasis was also placed on experiencing the culture of Ireland and the students travelled to different parts of the country to experience it first hand. The feedback has been very positive.
The students graduate from the 14-week programme on Friday and fly back to Japan on Saturday.