Bracelets maker losing its shine as Pandora lays off 1,200 workers

Pandora will lay off another 1,200 workers in Thailand and speed up marketing spending as its new chief executive looks to turn around the struggling jewellery maker and retailer after another fall in like-for-like quarterly sales.

Pandora, best known for its customisable silver charm bracelets, is struggling to regain its edge as new jewellery lines have failed to entice shoppers. It sold 280,000 pieces of jewellery per day in 2018.