Brokers cheer Apple plans

Apple analysts are cautiously optimistic about the company expanding its services business, a move they see as offering long-term growth potential. However, the company’s big media event earlier this week was seen as lacking key details, and even bulls say it will take a few years for the products to have a material impact on revenue or earnings.

The company unveiled a video-streaming service and a credit card, among other initiatives, as part of a plan to build out its service offerings at a time when sales for its iPhone line have shown signs of weakness.