Kellogg's to adopt 'traffic light' labelling for cereals

Kellogg's is to adopt "traffic light" labelling for most of its cereal packaging from early next year after consumers said the colour-coded scheme helped them make healthier food choices.

The food giant said the voluntary labels would begin appearing on breakfast cereal packs, including Coco Pops, Crunchy Nut, Corn Flakes, Rice Krispies, Frosties and Special K from January, with all products changed by early 2020.