The Monday Interview: I Love Limerick ‘born out of pride in my hometown’

It’s been 10 years since Richard Lynch launched the I Love Limerick campaign to counter the battered image of his native city. He tells Pádraig Hoare about how perceptions have since changed.

It’s been a year of celebration for ubiquitous Limerick presence Richard Lynch — not only has the Treaty County been crowned All-Ireland hurling champions but his creation I Love Limerick has just turned 10 years old.