Euro-sterling parity could cost drinks industry €60m by the end of 2017

Over 92,000 people are directly employed by the Irish drinks industry, with a further 210,000 jobs in the hospitality sector.

Euro-sterling parity could cost Ireland's drinks economy tens of millions in lost revenue as Irish shoppers travel across the border to shop for more affordable prices.

The Drinks Industry Group of Ireland (DIGI) issued the warning following a recent CSO report that said cross-border shopping is contributing to the decline in state revenue,