€1.6bn deal Diageo buys majority stake in Indian drinks firm

The owner of Guinness is targeting a thirst for spirits among the Indian middle classes by taking a stake in Asian drinks giant United Spirit.

€1.6bn deal Diageo buys majority stake in Indian drinks firm
Fri, 09 Nov, 2012 - 14:32

The owner of Guinness is targeting a thirst for spirits among the Indian middle classes by taking a stake in Asian drinks giant United Spirit.

Diageo’s 112bn Indian rupee (€1.6bn) deal will give it a 53.4% slice of India’s largest spirits company as part of a strategy to move into emerging markets amid falling UK sales.

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