Hornby hit by poor Olympics sales

Toy firm Hornby warned over profits today after the Olympics proved a flop for sales of its London 2012 branded goods.

Hornby hit by poor Olympics sales

Toy firm Hornby warned over profits today after the Olympics proved a flop for sales of its London 2012 branded goods.

The group had hoped sales of its merchandise would drive a bounce-back in profits but admitted that demand for London 2012 items – such as model taxis and buses – had been lower than expected.

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