Diageo secures €375m Brazil deal

Guinness firm Diageo has unveiled a €375m deal that will see it acquire a leading brand of Brazil’s national drink.

Diageo secures €375m Brazil deal

Guinness firm Diageo has unveiled a €375m deal that will see it acquire a leading brand of Brazil’s national drink.

Cachaca, which is made from sugar cane, has its roots as a working man’s drink but is now increasingly popular with middle-class consumers, particularly in the cocktail caipirinha.

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