€2.2m golf tourism campaign aims to capitalise on McIlroy US Open win

Tourism Ireland has announced a €2.2m golf tourism campaign aimed at capitalising on Rory McIlroy’s US Open victory at Congressional.

The campaign is designed to capitalise on international media interest in McIlroy’s success, which saw around 34,000 articles appear in more than 100 countries in the nine days after the US Open. Some 18,000 articles appeared in the US alone, reaching millions of Americans.