British consumers will be able to use their mobile phones to make payments in shops following the launch of a joint venture between Barclaycard and Orange.
The two groups have joined forces to create the UK's first contactless mobile phone payment system.
Under the initiative people will be able to buy things costing up to £15 (€17) simply by tapping their mobile phone against a contactless payment terminal.
The terminals have been installed in more than 50,000 stores across the UK, including food outlets, such as Pret a Manger, Eat, Subway and McDonalds.
The service will be available to Orange customers who use a 'Quick Tap' enabled handset. The company is launching the service on the Samsung Tocco Lite, one of its most popular handsets, which will be available on both a 'pay as you go' and monthly plan basis.
People will need to load up to £100 (€113.26) on their phone using a Barclaycard, Barclays debit card or Orange credit card. They will receive electronic statements on their mobile screen detailing their spending.
To promote the system Barclaycard is providing Orange customers with a £10 (€11.33) credit when they activate their account, while they will earn 10% cash-back on all payments made using their mobile during the first three months.
David Chan, chief executive of Barclaycard Consumer Europe, said: "This is the first time that customers can use their mobile to pay for goods and services in shops across the UK rather than using cards or cash.
"They'll be able to do this, safe in the knowledge that this is a secure technology brought to them by the biggest names in payments and mobile technology."
Pippa Dunn, Orange vice president, said: "We no longer use our mobile phones simply for talking and texting - apps, cameras and music players allow us to use them for a lot more.
"So, making contactless payments with your mobile is a natural and really exciting innovation which we're pleased to be leading on in the UK."
The initiative is the latest phase in contactless payments, after cards which only needed to be held against a reader in order to make a payment were introduced in the UK in 2007. There are currently around 12.9 million contactless credit and debit cards in circulation.