Debenhams hails return to sales growth

Department store group Debenhams today said its strategy to focus on in-house product ranges was paying off after a return to like-for-like sales growth in its new financial year.

Department store group Debenhams today said its strategy to focus on in-house product ranges was paying off after a return to like-for-like sales growth in its new financial year.

The group, which has 167 stores across the UK, Ireland and Denmark, has stripped back concession space in recent months to focus on brands including designer collections from Henry Holland and Ben de Lisi.

The move cost the high street retailer around 1.5% in like-for-like sales, resulting in flat same-store sales for the year to August 28.

But the group said it was encouraged by the start to the new financial year and had seen a return to like-for-like growth in recent weeks.

The merits of its strategic overhaul were bolstered further by a 20% increase in profits to £151m (€170m) in the year to August 28, on a 10.9% increase of revenues to £2.1bn (€2.37bn).

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