Hanafin launches €20m tourism drive

The Tourism Minister Mary Hanafin has said it is important Ireland is marketed as a good value, good service destination.

Ms Hanafin unveils details of a new €20m tourism programme today which plans to attract visitors from Great Britain, mainland Europe and North America.

It is the largest ever mid-year overseas marketing drive by the Tourism Board.

Minister Hanafin said the issue of so called 'zombie hotels' will also have to be addressed