DSG steps up stores overhaul

Currys owner DSG International outlined plans for more new-look stores today after hailing the early success of its transformation strategy.

DSG said its new format Currys Megastores and combined Currys and PC World 2-in-1 shops were proving to be particularly popular as they offered customers wider ranges and improved standards of service.

It plans to refurbish around 100 stores in UK and Ireland in the 2010/11 financial year, with the majority ready for Christmas. The programme includes the opening of 25 Megastores, taking the total in the UK to 33, as well as 60 combined stores and 12 Currys and PC World standalone superstores.

In a update to investors, DSG said the new format stores saw an average uplift in gross profits of 20%.

Chief executive John Browett added: “The renewal and transformation plan is making significant changes to the group and we have started to see the benefit of this work.”

Other changes have included the training of 20,000 Currys and PC World staff to provide better in store advice, more flexible home delivery times and faster turnaround at its television repair service.

The restructuring comes as DSG faces up to increased competition following the arrival of US electronics firm Best Buy.