Burberry denied animal rights group Peta entry to its annual general meeting today where protesters planned to call on the designer brand to stop using fur.
Burberry say the Peta representative had no right to attend the event.
Peta vice president Bruce Friedrich said he was stopped at the door of the AGM in central London. He claims to have had a copy of his proxy voucher and attendance card.
However, a Burberry spokesman countered: “We can confirm a man attempted to attend the Burberry AGM this morning. The AGM is a meeting for Burberry shareholders. As this man is not a shareholder, nor was he validly appointed as a proxy, he was not permitted to attend the meeting.”
Friedrich had planned to make a statement from the floor at the meeting, saying 93% of Britons opposed the use of fur in fashion.
The protest is the latest in a long-running campaign Peta (People for the Ethical Treatment of Animals) has waged against Burberry for its use of fur.
Peta’s AGM statement reads: “An iconic British company like Burberry should follow the will of the British people who overwhelmingly say they are appalled by fur production and would never wear or buy fur.
“My question is this: When will Burberry stop supporting cruelty to animals...and respect the will of 93% of the British public by removing all fur products from your stores?”
Peta said it had sent video footage to Burberry executives showing animals trapped for their fur.
Peta members have previously protested outside Burberry stores around the world as part of the anti-fur campaign.