Domino's overcomes rising cheese costs

Strong sales of new pizzas such as the ’meateor’ and rugby-themed ’scrummy’ helped Domino’s Pizza post a 33% hike in 2007 profits today.

The delivery firm said innovative menu additions and an advertising push offset “unprecedented” increases in cheese and wheat costs to see Domino’s deliver a slightly better-than-expected £18.7m (€24.7m) in pre-tax profits.