Diageo buys Dutch vodka stake

Drinks giant Diageo has ditched its interest in iconic Swedish vodka brand Absolut after today agreeing a deal for a 50% stake in Dutch vodka Ketel One.

Diageo buys Dutch vodka stake

Drinks giant Diageo has ditched its interest in iconic Swedish vodka brand Absolut after today agreeing a deal for a 50% stake in Dutch vodka Ketel One.

The London-based firm pulled out of the auction to buy Absolut before last week’s deadline for indicative offers.

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