Sports Direct agrees China tie-up

Sports Direct billionaire Mike Ashley is expanding his empire into China under a deal announced today to sell the company’s brands in the Far East.

Sports Direct agrees China tie-up
Tue, 05 Feb, 2008 - 10:16

Sports Direct billionaire Mike Ashley is expanding his empire into China under a deal announced today to sell the company’s brands in the Far East.

The firm has agreed a strategic alliance with Shenzhen-based ITAT Group which will see brands such as Slazenger, Dunlop, Karrimor and Lonsdale sold at the Chinese firm’s stores.

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