Branston pickle to carry 'smart' label on jars

Branston pickle will carry a smart label to help consumers tell if the product is still fresh enough to eat, A UK food firm said today.

Premier Foods will launch the Timestrip labels on pots of Branston Original for a trial period.

Shoppers press a lid-top button to activate the label when they first open the jar.

A red line slowly creeps up the label over a period of six months to indicate how many weeks the product has been in use.

The aim of the label is to help customers tell how long the jars of pickle have been sitting in their cupboards.

A Premier Foods spokeswoman said: “Premier prides itself on innovation and we are pleased to be the first company to trial this exciting technology in the UK retail food sector.”

The new Timestrip labels will launch on jars of Branston Original sold at Tesco stores across the UK later this month.