Chief pledges to revive ITV

ITV boss Michael Grade today pledged to invest in original programming under a “self-help” plan to revive the broadcaster.

Chief pledges to revive ITV
Wed, 12 Sep, 2007 - 08:36

ITV boss Michael Grade today pledged to invest in original programming under a “self-help” plan to revive the broadcaster.

Mr Grade said he wanted the broadcaster to be the UK’s favourite source of free entertainment by 2012 as he unveiled plans for self-funded, “content-led” growth.

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