GlaxoSmithKline fined for misleading Ribena ads

Global drugs and health drinks company GlaxoSmithKline has been fined in New Zealand for misleading advertising after two science students found its iconic blackcurrant drink Ribena contained no detectable vitamin C.

The multinational company admitted to 15 charges of misleading advertising between 2002 and 2006 in a suit filed by the Commerce Commission, a consumer watchdog, after a 2004 school science project exposed the false claims.