Morrisons may ditch logo in image overhaul

British supermarket chain Morrisons could be about to ditch its yellow and black logo as part of plans to overhaul its image, it was reported today.

The slogan “more reasons to shop at...” will also go, while the retailer may raise the possibility this week of opening a chain of smaller town centre stores, the Sunday Telegraph added.

Marc Bolland, the company’s new chief executive, will announce details of a strategic review at the same time as annual results on Thursday.

The figures are expected to underline the recovery of the group after major difficulties with the integration of Safeway caused it to report the first loss in its 106-year history.