Ad campaign takes credit for M&S recovery

Marks & Spencer’s recovery is due in no small measure to its enormously successful advertising campaigns.

Ad campaign takes credit for M&S recovery
Tue, 07 Nov, 2006 - 07:26

Marks & Spencer’s recovery is due in no small measure to its enormously successful advertising campaigns.

Glamorous ads featuring 1960s icon Twiggy and models Erin O’Connor and Lizzie Jagger have been credited with making M&S womenswear fashionable again.

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CourtsBusinessHeathrowPlace: UKPerson: TwiggyPerson: Erin O’ConnorPerson: Lizzie JaggerPerson: David WetheyPerson: Stuart RosePerson: SirPerson: Philip GreenPerson: Steve SharpPerson: James MurphyPerson: WetheyEvent: 2006 IPA Effectiveness AwardsOrganisation: M&SOrganisation: Marks & SpencerOrganisation: Agency Assessments InternationalOrganisation: RKCR/Y&ROrganisation: Nielsen Media ResearchOrganisation: TescoOrganisation: Your M&S’Organisation: RKCR/Y&R.Organisation: IPAOrganisation: St MichaelOrganisation: Citigroup
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