Website in talks to show every music video

Online video-sharing phenomenon YouTube wants to show every music video ever made on the site.

Record labels EMI, Warner Music and Vivendi’s Universal music unit have all been talking to the website about possible plans, the Wall Street Journal reported.

A spokesman for London-based EMI told the newspaper the company was discussing “a variety of different business models” to make music videos available on YouTube.

The website, which now gets more than 100 million views a day just a year ago after its birth, hopes to offer the videos for free.

The website mostly features clips posted by users, many of them homemade comic videos.

It was named one of Time magazine’s 50 “coolest websites” of the year earlier this week, suffering a six-hour unplanned breakdown on the same day.

YouTube says its videos account for 60% of those watched online.