Honey Monster set for comeback

Much-loved icon of the Seventies the Honey Monster is to return to television screens after the Sugar Puffs cereal brand was acquired today.

The honey-coloured monster – best known for promoting Sugar Puffs with the catchphrase “Tell them about the honey, mummy” – disappeared from living rooms after the brand was sold as part of the Quaker family to PepsiCo in 2001.