Premier profits from Quorn acquisition

Sales of meat alternative Quorn showed a sharp rise today after its new owner spent more money on advertising and launched new products.

Crosse & Blackwell-to-Ambrosia firm Premier Foods has been rewarded for its £172m (€247.8m) acquisition of Quorn in June 2005 with a double-digit percentage rise in sales of the product for the first six months to July 1.