Aviva 'still chasing the Pru'

Norwich Union owner Aviva was today said to be planning to bolster its pursuit of Prudential after its rival rejected a £17bn (€24.5bn) takeover bid.

The Sunday Times said Aviva chief executive Richard Harvey will this week go direct to Prudential investors to encourage them to back his proposal to create a £34bn (€49bn) global life and general insurance giant.