Home shopping firm Ideal's profits higher than expected

British home shopping company Ideal Shopping Direct saw its shares soar by nearly a quarter today after it announced trading had exceeded expectations.

Home shopping firm Ideal's profits higher than expected

British home shopping company Ideal Shopping Direct saw its shares soar by nearly a quarter today after it announced trading had exceeded expectations.

The group, which runs the TV channel Ideal World, said annual pre-tax profits would come in at £3m (€4.3m) – far higher than the £2m (€2.9m) expected by analysts.

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