Heineken withdraws 'stronger beer' ad

Dutch brewer Heineken has been forced to withdraw a UK television advert which suggested beer with a higher alcohol content was “better”.

The advert, featuring Goodfellas star Ray Liotta, was screened after the brewer decided to increase the strength of its beer from 3.4% ABV to 5%, to bring it in line with its strength in other countries where it is sold.