Mice models aim for jeans sales success

Levi Strauss hopes a new advertising campaign featuring mice can match the success of model Nick Kamen stripping in a launderette.

Mice models aim for jeans sales success

Levi Strauss hopes a new advertising campaign featuring mice can match the success of model Nick Kamen stripping in a launderette.

The jeans giant has used computer technology to superimpose mice heads on to the shoulders of real actors for a TV commercial due to begin next month.

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