European BSE crisis to hit McDonald's profits

McDonald's, one of the world's biggest food brands, admits that concerns over BSE in European beef will make trading very challenging in 2001.

European BSE crisis to hit McDonald's profits
Wed, 24 Jan, 2001 - 19:43

McDonald's, one of the world's biggest food brands, admits that concerns over BSE in European beef will make trading very challenging in 2001.

Other problems include an extra trading day in 2000 and outstanding results.

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