Google to comply with EU demand over search engine

Google has agreed to notify EU regulators on how it plans to ensure its search engine does not favour its own shopping service over those of rivals.

Alphabet’s Google was hit with a record €2.4bn fine from the EU over the practice in June and had until midnight last night to come up with proposals to end the anti-competitive behaviour.

The European Commission said on June 27 that the world’s most popular internet search engine had abused its dominance in Europe to give prominent placements in searches to its own comparison shopping service and demote those of rivals.