Britvic Ireland wants more clarity on sugar tax plans

Soft drinks manufacturer Britvic Ireland is calling for more clarity around the Government’s sugar tax proposals, due for implementation next April.

Currently, 75% of the company’s Irish sales volumes would not be liable for the tax, due to its growing migration towards low-sugar, “healthy hydration”-focused drinks. Just six years ago that figure would be closer to 50%.

That said, Kevin Donnelly – chief executive of Britvic’s operations in Ireland – remains concerned. He wants the same mechanisms that apply in Britain, which is also due to introduce a sugar tax next April, to be implemented here.