SMEs still missing out on online revolution

Irish SMEs with a website earn an additional €24,000 a year and receive 22 extra jobs on average compared to those who remain offline. 

This is according to new IE Domain Registry (IEDR) research, which shows that being online opens up a whole new world to small businesses — with boosts to revenue, productivity, and customer acquisition.

Consumer expectations have shifted, too. When we asked 1,000 Irish shoppers, more than 70% said they were more likely to purchase from a business that has a website. More than three-quarters said they find it frustrating when they can’t find details about their local business on the web, and a further 60% said they’d consider shopping with a competitor if they couldn’t find their preferred business online.