Could advertisers help real journalism defeat fake news?

Joe Dermody interviews Paul Moran, managing director of Mediaworks marketing and advertising.

ADVERTISERS could yet prove to be a driving force in creating a sustainable online environment for quality investigative journalism, suggests a leading figure in Irish advertising.

Paul Moran, MD of marketing and advertising company Mediaworks, says companies are becoming increasingly conscious of not placing their online promotions alongside fake news. Many companies are also mindful not to have their brand associated with online publishers who carry content which is either racist or discriminatory against minority groups.