US cities a target for Cork tourism

Tourism chiefs will aggressively market the Cork and wider region to American and Canadian cities in order to capitalise on the first transatlantic flights this summer.

Cork Airport and tourism chiefs will also pursue German and Swiss tourists, as it emerged from a Fáilte Ireland survey that there is a drop in optimism for 2017 from the tourism industry because of Brexit and other factors.

Icelandic carrier Wow Air will fly from Cork to Boston, Los Angeles, Miami, Montreal, New York City, San Francisco, Toronto, and Washington DC this summer via Reykjavik, and an aggressive social media and local radio campaign in those areas will attempt to lure North American visitors to visit Ireland.