Lidl shines in the absence of shopper exodus in Brexit aftermath

Lidl has emerged as one of the big beneficiaries from the much-threatened cross-border shopping exodus failing to materialise in the Irish grocery market in the aftermath of the recent Brexit vote.

As sterling weakened, in the aftermath of the UK’s June vote in favour of leaving the EU, many predicted a return to recession-era trends of shoppers in the Republic heading to the North to do their grocery shop and avail of cheaper prices.

In its July Irish grocery market update, consumer insights agency Kantar Worldpanel noted a marginal - 0.3% - contribution from such behaviour to overall grocery sales on the island of Ireland since the Brexit vote.