Sky looking to broaden its horizons across the EU

As the Premier League season gets under way next weekend, Sky TV will once again assert its dominance across the sporting realm. Brushing aside the post-Brexit concerns dogging many other UK companies, Sky shares posted a 7% rise —their strongest increase in three years — on the back of significant revenue growth.

Having acquired Sky Deutschland and Sky Italia from 21st Century Fox in 2014, the telecoms and media group added over 800,000 new customers across its five EU markets.

Targeting Germany as one of the most under-exploited EU markets for expansion, Sky continues to invest in content as rivals like Netflix and Amazon compete for market share.